PRIMIS and Personal Touch join forces under one brand

PRIMIS and Personal Touch Financial Services (PTFS) have announced that they will be integrating under the single 'PRIMIS' brand.

PTFS was acquired by LSL Property Services PLC in January 2018.

PRIMIS — part of the LSL Group — and PTFS underwent significant alignment throughout last year, including the integration of sales, operational and proposition functions, under a single executive team.

The integration – which was announced at PRIMIS’s annual recognising excellence conference yesterday (31st January) – will provide a platform to grow the company even further.

Toni Smith, chief operating officer at PRIMIS (pictured above), said: “The unification of PRIMIS and PTFS is extremely exciting and demonstrates our commitment to advisers and customers alike.

“Now a year since the acquisition of PTFS, the past 12 months have been filled with record milestones and successes.

“We are hugely excited about our plans for the network and we are confident PRIMIS will flourish further under a single brand.

“A fantastic start to the year, the announcement was extremely well received at our annual event and we look forward to what we can achieve in 2019 as one united powerhouse.”

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