West One joins PRIMIS lender panel



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PRIMIS Mortgage Network has added West One to its lender panel.

This is part of the lender’s growth strategy for 2021, as it continues to open up its proposition to networks and mortgage groups .

Over 2,500 brokers at PRIMIS will now have access to the specialist finance provider’s BTL product range.

Andrew Ferguson, managing director for BTL at West One (pictured above), said: “Being appointed to the PRIMIS network panel is a fantastic step. 

“It’s a great endorsement of our BTL product and will provide greater choice in the market as more of PRIMIS’s large range of brokers now have direct access to the West One range.

“The BTL market is in a really good place right now, with a lot of opportunity for landlords and developers who will be looking to specialist lenders to help them achieve their ambitions.

“Extending our distribution through mortgage clubs and networks has been a central part of our growth strategy for the BTL business this year, and working with PRIMIS’s extensive network of brokers will put us in the best place to fulfil those growth plans.”

Vikki Jefferies, proposition director at PRIMIS, added: “We’re really pleased to announce the appointment of West One to our panel of lenders, further strengthening our offering for brokers with landlord and developer clients. 

“West One is the perfect fit for the PRIMIS network, with a really strong BTL proposition; the quality of service, underwriting and appetite for lending that West One brings will make it an appealing option for our brokers.

“We have remained committed to supporting brokers through the pandemic, including continuous updates to our award-winning CRM platform, Toolbox, and 24/7 assistance offered via our product desk or virtual experts page. 

“This partnership is another step as we look to expand our offering for more complex cases to provide our brokers with an unrivalled level of support.”

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