James joins from Masthaven, where he held the roles of managing director of development finance and, most recently, managing director of short-term lending.
Prior to this, he was chief executive at Regentsmead, where he served for 29 years.
“James joining us is a significant and welcome development,” said Brian Rubins, executive chairman at Alternative Bridging Corporation.
“His deep knowledge of lending and hands-on experience in both development and bridging finance is another step forward in providing our broker friends and their clients creative, individual service, with the ability to think outside the box when deals do not quite fit.
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“We are well funded and enjoy ongoing support from our investors and bankers and James arrives at just the right time to strengthen our management to respond to the challenges and opportunities of Brexit.”
James added: “I am delighted to join the leadership at Alternative.
“Brian, Jonathan, Stephen and Allan are a formidable team who share my passion and vision for sensible growth built on sound foundations, with delivering unparalleled service being key.
“Putting our joint skills together will provide an even better experience for our broker partners and clients.
“I am very much looking forward to the months and years ahead; this is a very exciting chapter in my career in this great industry.”