Haydn previously served at RBS as its head of business development, where he built a successful BDM team focused on the intermediary market.
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At RBS, he also onboarded 500 NACFB and FCA-approved commercial finance brokers in two years.
He becomes the 50th broker at B2Bfinance.com and will benefit from the company’s work-from-home model.
The firm’s brokers can build their own local business through its Cosmic software, which enables them to track the progress of their cases and read live case notes.
B2Bfinance.com was founded by father-and-son duo John and James Booker.
Haydn said: “Working with James, John and the team at B2Bfinance.com over the last few years I have admired the quality of their systems, training and team spirit.
“They have built an impressive business and a very strong team.
“Once I had decided to become a broker, it was an easy decision to join the B2Bfinance.com family and I’m delighted to say the first few days have been fantastic.
“The importance of a positive work-life balance and culture was a real deciding factor too and is something that is immediately evident.
“I’m looking forward to a long and successful new career.”
James added: “We are delighted to have recruited Haydn; he joins a highly successful and motivated team who share our ambition to be the go-to brokerage for all SME financial services.”
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