The Bridging Group is currently in soft launch phase and will officially launch in early January.
The lender has been set up by managing directors Tarlochan Garcha – previously CEO at Kuflink – and Jagtar Sethi.
Dawn joined having previously served as regional sales director - bridging at Ultimate Finance.
Prior to that, she was a BDM at Funding 365 and a development executive at Shawbrook.
In her new role, Dawn will look to streamline the sales process and ensure it is proactive, trusted and meets expectations.
“I am also here to make sure the job is done and it is done to the best ability, no passing the buck, no excuses, just bridging done the way it needs to be for our clients.
“We have big growth plans, so I am also looking at recruiting a BDE and BDM in the very near future.
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“These posts will be advantageous to what The Bridging Group wants to achieve over the next 12 to 18 months.”
When asked why she decided to join The Bridging Group, she said: “When I initially met [Chan and Jag], they had such passion and a drive for the bridging market, it was contagious.
“Chan has great experience within bridging and corporate banking which just gives an edge of bridging expertise that I haven’t seen before.
“Jag is a great businessmen and entrepreneur with a great attitude, already owning a successful tech company.
“Not only does he bring the technological side to The Bridging Group, [he] also provides great acumen and, like the rest of us, is willing to get his hands dirty with anything that is needed to make us a success.”
Dawn explained that during the soft launch phase, The Bridging Group would be concentrating on its offering as well as making sure its processes were “slick”.
She added that since her arrival, the lender had increased the types of property it was prepared to finance.
“We are doing some business, albeit a small amount, which is just testing the processes to make sure it does what it says.
“[In January], we want to hit the ground running and [be] ready to do business.
“Jag is also working on an amazing system purely designed for our needs.
“This will initially be for us, but we are hoping to open [it] up to select brokers and funders, who will be able to see in real time what is happening with deals, and also track them post-drawdown.
“They will also get notifications when things change on the deal, as well as the ability to provide terms (but this will only be for the select few that we will have strong relationships with).”