Gareth joins from Lloyds Bank, where he was a regional manager for business development within the bank’s SME division.
In his new role, Gareth will be based in Cardiff and educating the Welsh and South West of England markets on Growth Street’s business finance product GrowthLine.
“With the big banks having retreated from high streets around the country in recent years, there is a real opportunity for alternative finance providers to make a difference to SMEs looking for support in delivering on their plans for growth,” said Gareth.
“Growth Street understands the challenges faced by SMEs in Wales and the South West.
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“I’m passionate about helping businesses in the region understand their options when it comes to finance, and I’m delighted to have started working at a company with big ambitions for the future.”
Julie Ashmore, commercial director at Growth Street, said it was delighted to have welcomed Gareth to the business.
“His experience will help us as we continue to build out our UK-wide team.
“I want us to continue building relationships in industrial hubs around the country.
“Gareth’s experience will help us spread the word to more businesses and increase awareness of alternative finance options more generally.”