Since its formation last year, Rogerstone-based UCF has brokered around £17m in instant invoice payments for businesses across the UK and is on course to exceed £30m by the end of year two.
Andrew has a background in insurance underwriting and finance computer systems testing and brings a wealth of experience to the south Wales business scene.
He said it was a very exciting time for small businesses, but that many were waiting 30, 60 or even 120 days for their invoices to be paid.
"I've seen businesses relying on expensive bridging loans and credit cards to pay the wages and bills.
“They incur unnecessary debt while their money is sitting in someone else's bank account.
- SME confidence reaches highest level since 2015
- Welsh SMEs urged to seize export finance opportunity
- How will Brexit impact Welsh businesses?
"That's just crazy, but more and more businesses are waking up to the fact that they can do something about it.”
UCF arranges for third-party finance houses to effectively buy their invoices, paying up to 95% of the value in as little as 24 hours.
"In essence, we give businesses instant access to their own money,” said Andrew.
“Freeing up cash flow is such a simple concept, but we have had many clients saying it makes the difference between success and failure.”
Joe Patrick, director at UCF, said that he offered Andrew the job within an hour of meeting him.
"We are in a growth industry and are always on the lookout for people who will add to our close-knit team.
"Within a few minutes of meeting Andrew, I forgot about his entertainment stuff, and thought that he would make a brilliant finance broker.
“Business-minded, instantly likeable and intelligent, he was also someone with exactly the sort of integrity that we adore.”