New appointment

SME lender names new COO



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SME lender Henry Howard Finance (HHF) has appointed a new chief operating officer and group board member amid plans to build on its recent success.

Anne Williams has joined from GE Capital, where she served in a variety of leadership and client liaison roles during a 25-year period.

In her new position, Anne will use her experience to support the company’s pay-out, customer services, credit, operations and compliance teams, and help to ensure the sustainability of HHF’s planned growth.

Anne said: “To be part of such an innovative Welsh firm is a privilege.

“The business saw rapid growth and a string of successes during 2016, as access to finance continues to prove challenging for many SMEs, with high street lenders constrained by red tape and lengthy approval processes.

“I look forward to extending our outreach and further developing the HHF offering to our customers.”

The news follows a successful 2016 for HHF, during which the company provided in excess of £150m of funding to more than 6,000 businesses.

Anne’s appointment will bolster the company’s aim to continue increasing its revenue and creating new business opportunities, while minimising costs.

Mark Crook, group chief executive officer and co-founder of HHF, added: “Anne’s appointment reflects the forward-thinking ethos of Henry Howard Finance.

“The board and I are confident that her calibre and experience will prove vital in our ongoing efforts to support productivity and growth, while ensuring that HHF remains a first-choice funder for clients across the UK.”

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