Just Bridging Loans Ltd has announced it will no longer be writing first charge bridging loans due to conflict with its current partnership strategy…

The majority of Just Bridging Loans’ business revolves around providing second charge loans and this move indicates its aim to be positioned as a collaborative partner in the market.

“The vast majority of our business involves supporting property professionals by providing second charge facilities to assist achievement of 100% funding,” commented John Davies, Director of Just Bridging Loans, adding that they were busy building relationships with well-established bridging lenders by showing how they could “add value to their current propositions”.

The lender’s business model is designed to provide additional second charge funding by underwriting the property professional's business in addition to considering the value of the property portfolio.

"We do anticipate continued direct approaches for first charge facilities but in future we will forward these to lenders and brokers we have relationships with,” John added.

“We want to be positioned as a collaborative partner and not a direct competitor."

Just Bridging Loans appointed Mark Harrison as its new National Sales Director last month, who is set to take on the national challenge of demonstrating how their product PortfolioBuilder can provide property professionals with up to 100% funding.

Its sister company, Just Cash Flow PLC, exclusively revealed to B&C that Stephen Kisby had been promoted to National Sales Manager in July.